Sustain position

The culture and cuisine of Thailand make a buzz in the market and attract more and more people who want to experience the unique flavors of Thai cuisine.
There are many more Thai restaurants appeared and the segment is highly competitive. Kohthai’s brand positioning is the premium Thai restaurant.

The inquiry is to propose the brand identity that expresses the Thai culture, which is not only unique, creative and premium but also relating to food industry.

Kohthai Brand Identity
Kohthai Brand Identity


Connect cultures

Impress the audiences by building the logo and brand image with the styling of “KOHTHAI”, combining with the feature image of Thai cuisine.