For Success, Choose The Best Market
2024-09-24
Content
For Success, Choose The Best Market
How To Get Started With Influencer Marketing?
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The number of people living in major cities:
- Ho Chi Minh – 7.298 million
- Hanoi (capital) – 3.629 million
- Can Tho – 1.075 million
- Ho Chi Minh – 7.298 million
- Hanoi (capital) – 3.629 million
- Can Tho – 1.075 million
The internet penetration in Vietnam is about 52%.
Vietnamese users follow a variety of social media pages or accounts from celebrities, news pages, music channels and food/drink related accounts. Although the number, and variety, of channels used by influencers to share their content is increasing, most internet users in Vietnam like to use Facebook or YouTube to follow influencers.
The growing popularity of influencers among Vietnam internet users on Facebook may be one reason why marketers in the country are turning to social networks as a key business channel. Nearly 50% of businesses in the region were using a social network to promote their products and services.
Here is a quick lowdown on the top Social Media Networks in Vietnam
- Youtube
- Facebook Messenger
- Google+
- Zalo
- Intagram
- Switter
- Skype
- Viber
There are about 5.4 million Facebook active accounts in Vietnam. Vietnam is ranked seventh among the countries with the biggest number of Facebook users. Facebook has what The Economist has called a “love-hate” relationship with Vietnam, given there are currently more than 5.4 million Facebook users in Vietnam, but access has been an issue since late 2009 although there is no official ban.
Intagram
There are 4.7 million Instagram Users in Vietnam. 55% are fmale and almost 85% are aged between 18 to 44
Zalo
Zalo, a mobile-based free texting and calling application provided by the VinaGame Group (VNG), announced that it has had 70 million users in early 2017. About 8 in 10 smartphone users in Vietnam ave installed the Vietnamese-created messaging app.
Top Influencer Marketing Statistics Every Marketer Should Know
- 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
- 86% of women turn to social networks before making a purchase.
- 32% of influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24%.
- 71% of consumers are more likely to make a purchase based on a social media reference.
- 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands, themselves.
- 57% of beauty and fashion companies use influencers as part of their marketing strategies.
- On average, businesses generate $6.50 for every $1 invested in influencer marketing.
How To Get Started With Influencer Marketing?
Reaching out to Influencer Personally or through Influencer Marketing Agency
You may ask, what are the various ways to engage Instagram influencers in Vietnam to perform influencer marketing? There are simply two options: businesses to reach out to influencers personally, or go through an influencer marketing agency.
On the surface, it may seem reasonable to reach out to influencers personally with the presumed low cost and easy reach. However, with the vast amount of influencers in Vietnam, each focusing on specific topics of interest, performing influencer marketing and liaising can be a real challenge. To execute an effective influencer marketing campaign, one should be sure to read up on the various aspect of influencer marketing from the various articles and ebooks available online.
How To Get Started With Influencer Marketing?
Reaching out to Influencer Personally or through Influencer Marketing Agency
After activating more than 10,000 influencers across 120 campaigns, we’ve seen influencers used in many different ways. Here are the most common goals we saw across our campaigns.
Reaching out to Influencer Personally or through Influencer Marketing Agency
Target
Set your targeted customer profiles and categories while indicating preferred Cost-Per Engagement
Clicks
Easy to measure and one of the most important performance based metrics
Engagement
Includes any social action (like, comment and share). Requires a hashtag or unique link for proper attribution. More value than a click.
Conversion
Includes installs, sign-ups, form completions and purchases. Hardest to measure, requiring a pixel & unique link or a promo code for attribution.
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