THE SITUATION
Penetrate massively
The client wants to start their e-commerce service with smart buying concept, which selects and offers the consumer smart choices of products with maximal satisfaction but affordable cost. The scope include both developing the brand identity and building an e-commerce website.
THE SOLUTION
Communicate straight
“Rẻ”, which mean cheap, is a popular needs in Vietnam and straight-forwardness is the best way to reflect it. The domain ban.re is used directly in the logo in combination of a horizontal price tag, which is a perfect way of demonstrating accessible smart shopping choice for the client.