1. Commitment to Data Protection

Reputyze Asia (“Reputyze”, “RA”, “we”, “us”) is committed to protecting the privacy and personal data of users in accordance with applicable Vietnamese laws on personal data protection and internationally recognized standards, including the EU General Data Protection Regulation (GDPR).

This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect personal data arising from your access to or use of the reputyze.asia website and related services.

2. Principles of Personal Data Processing

Reputyze Asia processes personal data in accordance with the following principles:

• Lawfulness, fairness, and transparency
• Purpose limitation
• Data minimization
• Accuracy and data quality
• Storage limitation
• Integrity, confidentiality, and security
• Accountability throughout the processing lifecycle

3. Roles in Data Processing

Depending on the specific activity, Reputyze Asia may act as:

• Data Controller for personal data collected through the website, contact forms, marketing activities, recruitment, and events;
• Data Processor when processing personal data on behalf of clients under service agreements;
• Joint Data Controller in collaborative projects where purposes and means of processing are jointly determined.

4. Categories of Personal Data Collected

Reputyze Asia may collect the following categories of personal data:

• Identification and contact information such as name, email address, phone number, company name, and job title;
• Information voluntarily provided through forms, emails, or other communication channels;
• Technical data such as IP address, device type, browser type, and cookies;
• Website usage and interaction data;
• Personal data processed for service delivery within the scope of contractual agreements.

Reputyze Asia does not intentionally collect sensitive personal data unless permitted by law and subject to appropriate protective measures.

5. Cookies and Tracking Technologies

The website may use cookies and similar technologies to:

• Ensure the secure and proper operation of the website;
• Analyze and improve website performance;
• Personalize user experience;
• Support communication and marketing activities, where applicable.

You may manage or disable non-essential cookies through your browser settings or the cookie management tools available on the website.

6. Purposes of Personal Data Processing

Personal data is processed for the following purposes:

• Receiving and responding to inquiries, consultation requests, or business cooperation;
• Providing, operating, and managing services;
• Maintaining, administering, and improving the website;
• Conducting media analysis, research, and insights activities within lawful and contractual boundaries;
• Complying with legal and regulatory obligations.

7. Legal Bases for Processing

Reputyze Asia processes personal data based on one or more of the following legal grounds:

• The data subject’s valid consent;
• Performance of a contract or steps taken at the data subject’s request prior to entering into a contract;
• Compliance with legal obligations;
• Legitimate interests pursued by Reputyze Asia, provided such interests do not override the rights and lawful interests of the data subject.

8. Data Sharing and Cross-Border Transfers

Personal data may be shared with:

• Infrastructure, technology, and operational service providers;
• Business partners involved in service delivery at the data subject’s request;
• Competent state authorities, where required by applicable laws.

Where personal data is transferred outside of Vietnam, Reputyze Asia implements appropriate safeguards and complies with applicable legal requirements on cross-border data transfers.

9. Data Retention

Personal data is retained only for the period necessary to fulfill the stated processing purposes or as required by applicable laws and contractual obligations. Upon expiration of the retention period, data will be deleted, anonymized, or aggregated in accordance with applicable regulations.

10. Data Security Measures

Reputyze Asia implements appropriate technical and organizational measures to protect personal data, including access control, data encryption, system security monitoring, and staff training on data protection obligations.

11. Rights of Data Subjects

You have the following rights regarding your personal data:

• The right to be informed and to access your personal data;
• The right to rectify or update personal data;
• The right to withdraw consent at any time;
• The right to erasure of personal data;
• The right to restrict or object to data processing;
• The right to data portability;
• The right not to be subject to decisions based solely on automated processing;
• The right to lodge complaints or initiate legal proceedings in accordance with applicable laws.

Requests related to personal data rights may be submitted to: privacy@reputyze.asia

12. Policy Updates

Reputyze Asia may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business operations. Any updates will be published on the website and will take effect from the date of publication.