The Importance of Media Coverage: 7 Core Benefits Every Business Needs to Know
Attracting customer attention has become a major challenge. Media coverage stands out as a powerful tool to build brand image. This article will analyze in detail the importance of media coverage and the core benefits it brings to businesses. I. What is Media Coverage? Media coverage is the attention and promotion that a business, organization, […]
From Distribution to Engagement: A Comprehensive Solution for Broadcaster Audience Growth
In the context of media and entertainment, broadcasters face major challenges. Their success depends directly on the audience size they can reach. However, expanding reach to international audiences often comes with significant technical and cost barriers, especially for new or small-scale broadcasters. Furthermore, while capturing audience attention is difficult, retaining them and building long-term relationships […]
Using Big Data to Drive Business Decision-Making: Analytics Maturity Levels, Real-World Case Studies, and an Action Framework
In today’s digital business environment, leveraging big data for decision-making is no longer optional — it is foundational to a company’s survival. From global giants like Netflix and Amazon to fast-growing SMEs, big data analytics is transforming operational performance and unlocking new levels of profitability. This article provides a step-by-step guide to adopting business analytics […]
Website Data Analysis 2025: 5 Data Strategies to Boost Website & Marketing Performance
In the context of the digital environment, website data analysis has become an indispensable tool for optimizing business performance. In 2025, businesses not only need to collect data but must also know how to choose the right KPIs, use suitable tools, and turn insights into specific actions. This article shares 5 key data strategies to […]
Mission Statements as the Strategic Core of Brand Positioning: Lessons from Vinamilk
Mission statement in branding is far more than a slogan — it is the strategic compass that shapes every dimension of a business.In an era of constant market disruption, a strong mission statement defines brand purpose, guides decision-making, and anchors successful brand repositioning for long-term relevance and competitiveness. 1. What Is a Mission Statement? According […]
Cloud Computing in Business Operations: Trends, Benefits, and Lessons from Real-World Adoption
Enterprises today are no longer constrained by heavy, expensive, on-premise IT infrastructure. Cloud computing has become a cornerstone of modern operations, enabling organizations to streamline processes, accelerate deployment, and scale with unprecedented agility. According to Forbes (2023), 94% of global businesses now rely on at least one cloud service in their daily operations. This signals […]
Integrating Technology into Business Strategy: A 12–36 Month Roadmap for Measurable ROI and Sustainable Scaling
In a world defined by rapid digital acceleration, integrating technology into business strategy is no longer optional—it is the determining factor for long-term relevance and competitiveness. Yet many organizations still struggle to translate digital ambition into operational reality. This article outlines a practical roadmap for technology integration that delivers measurable ROI and enables sustainable growth. […]
Digital Marketing Strategy: A Comprehensive A-Z Guide for Vietnamese Enterprises
In the context of a perpetually shifting digital landscape, building a methodical digital marketing strategy is no longer a choice but a mandatory requirement for business survival and growth. A comprehensive digital marketing plan enables enterprises to reach the right target audience, optimize costs, and create sustainable competitive advantages. This article provides an in-depth guide, […]
Leveraging Big Data for Effective Business Decisions: Analytics Levels, Real-World Cases, and Actionable Checklists
In the current digitized business landscape, leveraging big data for decision making is no longer a choice. it is a determinant of survival. From global giants like Netflix and Amazon to Small and Medium Enterprises (SMEs), the application of big data analytics is driving breakthroughs in operational efficiency and profitability. This article provides a detailed […]
Application of Virtual Reality (VR) and Augmented Reality (AR) in Marketing: Trends, Implementation Methods, and Outstanding Benefits
In recent years, Virtual Reality (VR) and Augmented Reality (AR) technologies have transcended the boundaries of the gaming and entertainment industries to become an integral part of modern marketing strategies. No longer just futuristic concepts, VR and AR are now strongly present in the marketing campaigns of both major brands and small to medium-sized enterprises […]
